本文面向初入抖音的小伙伴，分享常見(jiàn)的實(shí)操問(wèn)題， 鑫諾商為新手運(yùn)營(yíng)抖音賬號(hào)提供基礎(chǔ)運(yùn)營(yíng)攻略。
　　This article is intended to share common practical problems with newcomers to Tiktok. Xinnuoshang provides basic operation strategies for newcomers to operate Tiktok accounts.
　　01
　　01
　　關(guān)于養(yǎng)號(hào)問(wèn)題
　　Regarding the issue of account maintenance
　　關(guān)于養(yǎng)號(hào)的重要性，已經(jīng)說(shuō)過(guò)很多次了，還有有很多人注冊(cè)完抖音后都會(huì)來(lái)問(wèn)，自己應(yīng)不應(yīng)該養(yǎng)號(hào)，有沒(méi)有養(yǎng)號(hào)的必要？
　　I have said many times about the importance of the number, and many people will come to ask after registering Tiktok, whether they should have a number, and whether it is necessary to have a number?
　　其實(shí)，養(yǎng)號(hào)最主要的原因是提高賬號(hào)的權(quán)重，養(yǎng)號(hào)過(guò)程中需要模擬正常賬號(hào)刷抖音的行為，包括搜索自己感興趣的視頻、點(diǎn)贊收藏或評(píng)論等，盡可能提高自己的初始權(quán)重。
　　In fact, the main reason for raising the number is to increase the weight of the account. In the process of raising the number, it is necessary to simulate the Tiktok behavior of the normal account, including searching videos, liking collections or comments that interest you, so as to increase your initial weight as much as possible.
　　養(yǎng)號(hào)攻略
　　Account maintenance strategy
　　1.關(guān)注同行的抖音賬號(hào)，進(jìn)賬號(hào)主頁(yè)，刷刷賬號(hào)內(nèi)視頻。
　　1. Follow the peer's Tiktok account, enter the account home page, and brush the video in the account.
　　2.給作品點(diǎn)贊、收藏或分享，可以分享給微信好友，產(chǎn)生轉(zhuǎn)發(fā)行為。
　　2. Like, bookmark, or share your work, which can be shared with WeChat friends to generate forwarding behavior.
　　3.給作品評(píng)論，與作者互動(dòng)，盡可能讓作者回復(fù)。
　　3. Comment on the work, interact with the author, and try to get the author to reply as much as possible.
　　4.看同行業(yè)抖音直播，看看別人的直播方式。
　　4. Watch the Tiktok live broadcast in the same industry, and see the live broadcast methods of others.
　　這些行為都是為了給賬號(hào)貼標(biāo)簽，持續(xù)幾天，你就會(huì)發(fā)現(xiàn)推薦頁(yè)面的視頻基本都是這一類(lèi)的短視頻。
　　These behaviors are all aimed at tagging accounts, and if you continue for a few days, you will find that the recommended videos on the page are mostly short videos of this type.
　　02
　　02
　　抖音的算法機(jī)制
　　Algorithm mechanism of Tiktok
　　正所謂知己知彼百戰(zhàn)不殆，想要在一個(gè)平臺(tái)上做好賬號(hào)運(yùn)營(yíng)，需要清楚這個(gè)平臺(tái)的流量推薦算法。抖音的算法機(jī)制主要有三個(gè)步驟。
　　As the saying goes, knowing oneself and knowing the enemy will lead to victory in a hundred battles. To operate an account well on a platform, it is necessary to have a clear understanding of the platform's traffic recommendation algorithm. The algorithm mechanism of Tiktok mainly has three steps.
　　1.流量池曝光機(jī)制
　　1. Traffic pool exposure mechanism
　　2.根據(jù)曝光數(shù)據(jù)，進(jìn)入下一個(gè)流量池
　　2. Enter the next traffic pool based on exposure data
　　3.精品流量池
　　3. Premium traffic pool
　　03
　　03
　　新手運(yùn)營(yíng)抖音必備基操
　　Basic operations necessary for novice operation of Tiktok
　　1.注意發(fā)布時(shí)間
　　1. Pay attention to the release time
　　在飯前或者睡前刷抖音的人群會(huì)比較多，上班路上、上廁所等碎片化時(shí)間都是刷抖音的高峰時(shí)段，我們可以根據(jù)自己的賬號(hào)類(lèi)別來(lái)選擇發(fā)布時(shí)間。
　　There will be more people playing Tiktok before dinner or bedtime. Fragmentation time such as on the way to work and going to the toilet is the peak time for Tiktok. We can choose the release time according to our account category.
　　如果不清楚自己的視頻在哪個(gè)時(shí)間段發(fā)布會(huì)比較有效果的話(huà)，建議多嘗試，可以在不同的時(shí)間段都發(fā)試試，總結(jié)出更適合自己的發(fā)布時(shí)間。
　　If you are not sure which time period your video will be more effective at the press conference, it is recommended to try more and try posting it at different time periods to summarize a more suitable release time for yourself.
　　2.4個(gè)重點(diǎn)指標(biāo)
　　2.4 Key Indicators
　　根據(jù)前面我們提到的抖音算法機(jī)制，主要和點(diǎn)贊量、轉(zhuǎn)發(fā)數(shù)、評(píng)論數(shù)和完播率這4個(gè)數(shù)據(jù)有關(guān)，所以我們要盡可能的去提高這4個(gè)數(shù)據(jù)指標(biāo)：
　　According to the Tiktok algorithm mechanism mentioned above, it is mainly related to the four data such as likes, forwards, comments and completion rate, so we should try our best to improve these four data indicators:
　　①在作品中直接引導(dǎo)用戶(hù)產(chǎn)生點(diǎn)贊、評(píng)論等行為
　　① Directly guide users to generate likes, comments, and other behaviors in the work
　　比如在開(kāi)頭或者結(jié)尾片段體現(xiàn)“結(jié)尾有驚喜”、“覺(jué)得有用的點(diǎn)個(gè)贊吧”、“想要了解更多就打個(gè)666吧”等引導(dǎo)詞。
　　For example, in the beginning or end of the paragraph, there are guiding words such as "surprise at the end", "like if you find it useful", "call 666 if you want to learn more", etc.
　　②在作品中加入一些提問(wèn)
　　② Add some questions to the work
　　比如“你覺(jué)得哪個(gè)更好看呢？”“你覺(jué)得有更換的必要嗎？”等問(wèn)題，引導(dǎo)用戶(hù)在評(píng)論區(qū)打出自己的想法。
　　For example, questions such as "Which one do you think looks better?" and "Do you think it's necessary to replace it?" guide users to express their thoughts in the comment section.
　　③積極回復(fù)用戶(hù)評(píng)論
　　③ Actively respond to user comments
　　運(yùn)營(yíng)初期得到的評(píng)論量都不多，及時(shí)回復(fù)用戶(hù)評(píng)論，會(huì)有一定的引導(dǎo)作用，可能會(huì)有更多的用戶(hù)參與進(jìn)來(lái)。
　　In the early stages of operation, the number of comments received is not high. Responding to user comments in a timely manner can have a certain guiding effect and may attract more users to participate.
　　④找朋友點(diǎn)贊，評(píng)論
　　④ Find friends to like and comment on
　　不用找太多，最好是身邊朋友，比較真實(shí)的抖音用戶(hù)，準(zhǔn)備幾個(gè)比較吸引人的神評(píng)論，引導(dǎo)用戶(hù)展開(kāi)話(huà)題討論，活躍下評(píng)論區(qū)。
　　There is no need to find too many. It is better to be friends around you and more real Tiktok users. Prepare some attractive comments, guide users to discuss topics, and activate the comment area.
　　3.積極參與抖音“挑戰(zhàn)賽”
　　3. Actively participate in the Tiktok "Challenge"
　　抖音上熱門(mén)的方式非常多，但最簡(jiǎn)單、性?xún)r(jià)比最高的還是挑戰(zhàn)賽，在這些話(huà)題中，自己判斷一下可以參與的有可能會(huì)火爆的話(huà)題進(jìn)行參與，提高自己上熱門(mén)的可能性。
　　There are many popular ways to participate in Tiktok, but the simplest and most cost-effective one is the challenge. In these topics, you can judge the possible hot topics you can participate in to improve your chances of becoming popular.
　　4.持續(xù)輸出高質(zhì)量的作品
　　4. Continuously produce high-quality works
　　當(dāng)運(yùn)營(yíng)一陣抖音之后會(huì)發(fā)現(xiàn)，自己之前發(fā)布過(guò)的老視頻突然就火了，有時(shí)候是相關(guān)的話(huà)題上熱搜了，有時(shí)候是因?yàn)閮?yōu)質(zhì)視頻被推薦了，所以持續(xù)輸出高質(zhì)量的作品還是很關(guān)鍵的。
　　When Tiktok ran for a while, he found that the old videos he had previously released suddenly became popular. Sometimes it was a hot search on related topics. Sometimes it was because high-quality videos were recommended, so it was critical to continuously output high-quality works.
　　5.提高作品曝光的小技巧
　　5. Tips for increasing exposure of works
　　①搶熱評(píng)
　　① Grab hot reviews
　　關(guān)注同行業(yè)大V賬號(hào)，在視頻下留一些比較精彩有趣的評(píng)論，當(dāng)它的視頻爆了之后，底下的評(píng)論也會(huì)跟著得到曝光。
　　Pay attention to big V accounts in the same industry and leave some exciting and interesting comments under their videos. When their videos go viral, the comments below will also be exposed.
　　②利用付費(fèi)推廣上熱門(mén)
　　② Utilize paid promotion to gain popularity
　　通過(guò)付費(fèi)的形式做推廣，增加自己賬號(hào)的曝光量。
　　Promote your account through paid means to increase its exposure.
　　③蹭熱點(diǎn)
　　③ Riding on hot topics
　　熱點(diǎn)話(huà)題下的視頻更容易爆，不過(guò)也不是什么熱點(diǎn)都蹭，最好是要和自己行業(yè)相關(guān)的話(huà)題。
　　Videos on hot topics are more likely to go viral, but it's not about riding on all hot topics. It's best to focus on topics related to your own industry.
　　04
　　04
　　總結(jié)
　　Summary
　　初入抖音，首先不在于做什么內(nèi)容，而是先了解抖音平臺(tái)的規(guī)則和流量玩法；再以獨(dú)具個(gè)人特色的內(nèi)容作品作為基礎(chǔ)來(lái)支撐，并積極嘗試各類(lèi)運(yùn)營(yíng)方法，才更有可能解決“酒香也怕巷子深”的窘境。
　　When you first enter Tiktok, you should first understand the rules and traffic playing methods of Tiktok platform, not what to do; Based on unique personal content works as the foundation, and actively trying various operational methods, it is more likely to solve the dilemma of "the fragrance of wine is afraid of deep alleys".
　　如果條件允許，也可找尋優(yōu)質(zhì)的運(yùn)營(yíng)服務(wù)商給自己提供運(yùn)營(yíng)方案，借用他人的經(jīng)驗(yàn)，縮短摸索成功的時(shí)間。 鑫諾商，讓互聯(lián)網(wǎng)營(yíng)銷(xiāo)更簡(jiǎn)單，您的不二之選。
　　If conditions permit, one can also seek high-quality service providers to provide operational solutions for oneself, borrow the experience of others, and shorten the time for successful exploration. Xinnuoshang, making Internet marketing easier, is your best choice.
　　本文由 濟(jì)南短視頻運(yùn)營(yíng) 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊 https://www.xinnuoshang.cn/ 真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.本文面向初入抖音的小伙伴，分享常見(jiàn)的實(shí)操問(wèn)題， 鑫諾商為新手運(yùn)營(yíng)抖音賬號(hào)提供基礎(chǔ)運(yùn)營(yíng)攻略。
　　This article is intended to share common practical problems with newcomers to Tiktok. Xinnuoshang provides basic operation strategies for newcomers to operate Tiktok accounts.
　　01
　　01
　　關(guān)于養(yǎng)號(hào)問(wèn)題
　　Regarding the issue of account maintenance
　　關(guān)于養(yǎng)號(hào)的重要性，已經(jīng)說(shuō)過(guò)很多次了，還有有很多人注冊(cè)完抖音后都會(huì)來(lái)問(wèn)，自己應(yīng)不應(yīng)該養(yǎng)號(hào)，有沒(méi)有養(yǎng)號(hào)的必要？
　　I have said many times about the importance of the number, and many people will come to ask after registering Tiktok, whether they should have a number, and whether it is necessary to have a number?
　　其實(shí)，養(yǎng)號(hào)最主要的原因是提高賬號(hào)的權(quán)重，養(yǎng)號(hào)過(guò)程中需要模擬正常賬號(hào)刷抖音的行為，包括搜索自己感興趣的視頻、點(diǎn)贊收藏或評(píng)論等，盡可能提高自己的初始權(quán)重。
　　In fact, the main reason for raising the number is to increase the weight of the account. In the process of raising the number, it is necessary to simulate the Tiktok behavior of the normal account, including searching videos, liking collections or comments that interest you, so as to increase your initial weight as much as possible.
　　養(yǎng)號(hào)攻略
　　Account maintenance strategy
　　1.關(guān)注同行的抖音賬號(hào)，進(jìn)賬號(hào)主頁(yè)，刷刷賬號(hào)內(nèi)視頻。
　　1. Follow the peer's Tiktok account, enter the account home page, and brush the video in the account.
　　2.給作品點(diǎn)贊、收藏或分享，可以分享給微信好友，產(chǎn)生轉(zhuǎn)發(fā)行為。
　　2. Like, bookmark, or share your work, which can be shared with WeChat friends to generate forwarding behavior.
　　3.給作品評(píng)論，與作者互動(dòng)，盡可能讓作者回復(fù)。
　　3. Comment on the work, interact with the author, and try to get the author to reply as much as possible.
　　4.看同行業(yè)抖音直播，看看別人的直播方式。
　　4. Watch the Tiktok live broadcast in the same industry, and see the live broadcast methods of others.
　　這些行為都是為了給賬號(hào)貼標(biāo)簽，持續(xù)幾天，你就會(huì)發(fā)現(xiàn)推薦頁(yè)面的視頻基本都是這一類(lèi)的短視頻。
　　These behaviors are all aimed at tagging accounts, and if you continue for a few days, you will find that the recommended videos on the page are mostly short videos of this type.
　　02
　　02
　　抖音的算法機(jī)制
　　Algorithm mechanism of Tiktok
　　正所謂知己知彼百戰(zhàn)不殆，想要在一個(gè)平臺(tái)上做好賬號(hào)運(yùn)營(yíng)，需要清楚這個(gè)平臺(tái)的流量推薦算法。抖音的算法機(jī)制主要有三個(gè)步驟。
　　As the saying goes, knowing oneself and knowing the enemy will lead to victory in a hundred battles. To operate an account well on a platform, it is necessary to have a clear understanding of the platform's traffic recommendation algorithm. The algorithm mechanism of Tiktok mainly has three steps.
　　1.流量池曝光機(jī)制
　　1. Traffic pool exposure mechanism
　　2.根據(jù)曝光數(shù)據(jù)，進(jìn)入下一個(gè)流量池
　　2. Enter the next traffic pool based on exposure data
　　3.精品流量池
　　3. Premium traffic pool
　　03
　　03
　　新手運(yùn)營(yíng)抖音必備基操
　　Basic operations necessary for novice operation of Tiktok
　　1.注意發(fā)布時(shí)間
　　1. Pay attention to the release time
　　在飯前或者睡前刷抖音的人群會(huì)比較多，上班路上、上廁所等碎片化時(shí)間都是刷抖音的高峰時(shí)段，我們可以根據(jù)自己的賬號(hào)類(lèi)別來(lái)選擇發(fā)布時(shí)間。
　　There will be more people playing Tiktok before dinner or bedtime. Fragmentation time such as on the way to work and going to the toilet is the peak time for Tiktok. We can choose the release time according to our account category.
　　如果不清楚自己的視頻在哪個(gè)時(shí)間段發(fā)布會(huì)比較有效果的話(huà)，建議多嘗試，可以在不同的時(shí)間段都發(fā)試試，總結(jié)出更適合自己的發(fā)布時(shí)間。
　　If you are not sure which time period your video will be more effective at the press conference, it is recommended to try more and try posting it at different time periods to summarize a more suitable release time for yourself.
　　2.4個(gè)重點(diǎn)指標(biāo)
　　2.4 Key Indicators
　　根據(jù)前面我們提到的抖音算法機(jī)制，主要和點(diǎn)贊量、轉(zhuǎn)發(fā)數(shù)、評(píng)論數(shù)和完播率這4個(gè)數(shù)據(jù)有關(guān)，所以我們要盡可能的去提高這4個(gè)數(shù)據(jù)指標(biāo)：
　　According to the Tiktok algorithm mechanism mentioned above, it is mainly related to the four data such as likes, forwards, comments and completion rate, so we should try our best to improve these four data indicators:
　　①在作品中直接引導(dǎo)用戶(hù)產(chǎn)生點(diǎn)贊、評(píng)論等行為
　　① Directly guide users to generate likes, comments, and other behaviors in the work
　　比如在開(kāi)頭或者結(jié)尾片段體現(xiàn)“結(jié)尾有驚喜”、“覺(jué)得有用的點(diǎn)個(gè)贊吧”、“想要了解更多就打個(gè)666吧”等引導(dǎo)詞。
　　For example, in the beginning or end of the paragraph, there are guiding words such as "surprise at the end", "like if you find it useful", "call 666 if you want to learn more", etc.
　　②在作品中加入一些提問(wèn)
　　② Add some questions to the work
　　比如“你覺(jué)得哪個(gè)更好看呢？”“你覺(jué)得有更換的必要嗎？”等問(wèn)題，引導(dǎo)用戶(hù)在評(píng)論區(qū)打出自己的想法。
　　For example, questions such as "Which one do you think looks better?" and "Do you think it's necessary to replace it?" guide users to express their thoughts in the comment section.
　　③積極回復(fù)用戶(hù)評(píng)論
　　③ Actively respond to user comments
　　運(yùn)營(yíng)初期得到的評(píng)論量都不多，及時(shí)回復(fù)用戶(hù)評(píng)論，會(huì)有一定的引導(dǎo)作用，可能會(huì)有更多的用戶(hù)參與進(jìn)來(lái)。
　　In the early stages of operation, the number of comments received is not high. Responding to user comments in a timely manner can have a certain guiding effect and may attract more users to participate.
　　④找朋友點(diǎn)贊，評(píng)論
　　④ Find friends to like and comment on
　　不用找太多，最好是身邊朋友，比較真實(shí)的抖音用戶(hù)，準(zhǔn)備幾個(gè)比較吸引人的神評(píng)論，引導(dǎo)用戶(hù)展開(kāi)話(huà)題討論，活躍下評(píng)論區(qū)。
　　There is no need to find too many. It is better to be friends around you and more real Tiktok users. Prepare some attractive comments, guide users to discuss topics, and activate the comment area.
　　3.積極參與抖音“挑戰(zhàn)賽”
　　3. Actively participate in the Tiktok "Challenge"
　　抖音上熱門(mén)的方式非常多，但最簡(jiǎn)單、性?xún)r(jià)比最高的還是挑戰(zhàn)賽，在這些話(huà)題中，自己判斷一下可以參與的有可能會(huì)火爆的話(huà)題進(jìn)行參與，提高自己上熱門(mén)的可能性。
　　There are many popular ways to participate in Tiktok, but the simplest and most cost-effective one is the challenge. In these topics, you can judge the possible hot topics you can participate in to improve your chances of becoming popular.
　　4.持續(xù)輸出高質(zhì)量的作品
　　4. Continuously produce high-quality works
　　當(dāng)運(yùn)營(yíng)一陣抖音之后會(huì)發(fā)現(xiàn)，自己之前發(fā)布過(guò)的老視頻突然就火了，有時(shí)候是相關(guān)的話(huà)題上熱搜了，有時(shí)候是因?yàn)閮?yōu)質(zhì)視頻被推薦了，所以持續(xù)輸出高質(zhì)量的作品還是很關(guān)鍵的。
　　When Tiktok ran for a while, he found that the old videos he had previously released suddenly became popular. Sometimes it was a hot search on related topics. Sometimes it was because high-quality videos were recommended, so it was critical to continuously output high-quality works.
　　5.提高作品曝光的小技巧
　　5. Tips for increasing exposure of works
　　①搶熱評(píng)
　　① Grab hot reviews
　　關(guān)注同行業(yè)大V賬號(hào)，在視頻下留一些比較精彩有趣的評(píng)論，當(dāng)它的視頻爆了之后，底下的評(píng)論也會(huì)跟著得到曝光。
　　Pay attention to big V accounts in the same industry and leave some exciting and interesting comments under their videos. When their videos go viral, the comments below will also be exposed.

　　②利用付費(fèi)推廣上熱門(mén)
　　② Utilize paid promotion to gain popularity
　　通過(guò)付費(fèi)的形式做推廣，增加自己賬號(hào)的曝光量。
　　Promote your account through paid means to increase its exposure.
　　③蹭熱點(diǎn)
　　③ Riding on hot topics
　　熱點(diǎn)話(huà)題下的視頻更容易爆，不過(guò)也不是什么熱點(diǎn)都蹭，最好是要和自己行業(yè)相關(guān)的話(huà)題。
　　Videos on hot topics are more likely to go viral, but it's not about riding on all hot topics. It's best to focus on topics related to your own industry.
　　04
　　04
　　總結(jié)
　　Summary
　　初入抖音，首先不在于做什么內(nèi)容，而是先了解抖音平臺(tái)的規(guī)則和流量玩法；再以獨(dú)具個(gè)人特色的內(nèi)容作品作為基礎(chǔ)來(lái)支撐，并積極嘗試各類(lèi)運(yùn)營(yíng)方法，才更有可能解決“酒香也怕巷子深”的窘境。
　　When you first enter Tiktok, you should first understand the rules and traffic playing methods of Tiktok platform, not what to do; Based on unique personal content works as the foundation, and actively trying various operational methods, it is more likely to solve the dilemma of "the fragrance of wine is afraid of deep alleys".
　　如果條件允許，也可找尋優(yōu)質(zhì)的運(yùn)營(yíng)服務(wù)商給自己提供運(yùn)營(yíng)方案，借用他人的經(jīng)驗(yàn)，縮短摸索成功的時(shí)間。 鑫諾商，讓互聯(lián)網(wǎng)營(yíng)銷(xiāo)更簡(jiǎn)單，您的不二之選。
　　If conditions permit, one can also seek high-quality service providers to provide operational solutions for oneself, borrow the experience of others, and shorten the time for successful exploration. Xinnuoshang, making Internet marketing easier, is your best choice.
　　本文由 濟(jì)南短視頻運(yùn)營(yíng) 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊 https://www.xinnuoshang.cn/ 真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.